We want to convey a very powerful message of ‘Keep Fighting’ in support of the front-line staff and have been working on a spoof campaign of our version of the ‘American Boss B*tch Fight’ made famous by Cameron Diaz and Drew Barrymore amongst others, directed by Zoe Bell.

The 'Keep Fighting' campaign inspired by Zoe Bells 'American Boss B*tch Fight' is directed by Collette Cooper, produced by Mike Hanson, Collette Cooper and co-produced by Pip Gill and is harnessing comedy and spoof with the best British female talent along with other iconic amazing women and will premiere to help raise much-needed funds for the ICS Charity.

The video and other content can be found on our website: keepfightingnhs.org

The Intensive Care Society is a charity providing support for intensive care workers including doctors, nurses, physiotherapists, pharmacists and critical care practitioners. It focuses on educating and supporting the staff who look after patients, so they are able to be sustained and educated to carry on treating them. This is particularly important this year as COVID19 has caused immense pressure on ICU workers.

Intensive Care staff have been working around the clock saving lives and some have contracted COVID19 whilst doing so. Some are also suffering from different side effects which include Post-Traumatic Stress Disorder (PTSD) as a result of the severity of the crisis. The Intensive Care Society Charity currently has campaigns working with psychologists to provide direct psychological support as well as peer support to staff working in the 300 intensive care units in the UK, helping staff to offload trauma and offering emotional support to the front-line ICU workers.

Thank you for supporting the valuable work of the Intensive Care Society which is a charity registered in England and Wales no 1039236 and Scotland no SC040052.

Gresham Blake is delighted to be supporting this charity and the amazing work they do. All proceeds on the Keep Fighting masks will go to the Intensive Care Society.

Please support the Keep Fighting Campaign with this punchy Face Mask Design!